Target Marketing using Facebook Pages
Can you use Facebook pages for target marketing?
Facebook pages have been out for a month or two. I have two fan pages; one for Frank Sinatra and another for Stevie Ray Vaughan. Both pages have music that I love. Fans can listen but can’t copy the tunes (which I paid for).
Facebook provides information on who your page fans are. For example you get stats on daily traffic; unique visitors, page views and stats on usage of FB apps in the page. You also get stats on fan sex and age.
So here is what I have learned about my two fan pages.
The Frank Sinatra page has over 500 fans and they are split 45% female 55% male, with 55% of fans between ages 18 to 24! That surprised me! and another 21% between ages 25 and 34.
Only 7% of Sinatra page fans are above age 35! If you assume that Frank Sinatra has timeless popularity, I would guess this reflects the age distribution of Facebook.
The Stevie Ray Vaughan page has been up a week and has 87 fans. This page skews heavily to male with 93% male and 7 % female fans. The age distribution is a little older with 17% above 35 years of age, and 66% between 18 and 35 (vs. 76% for the Frank Sinatra fan page)
By looking at the networks of the fans you can also get a geographic metric – for example, my Frank Sinatra page has a lot of fans from Turkey. (this you have to do on your own – not a facebook stat)
Here is the point. If you want to drive traffic to your facebook page, and from there have a "call to action" on the web etc. – you will know about your present Facebook page fan base, and you can use Facebook advertising to target your advertising.