Interview with Greg Cangialosi author of "Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast"
…there are several key metrics in podcasting. First, there’s your
overall audience, download requests per episode, download completes per
episode, unique download requests per episode, and unique download
completes per episode. We also are looking at consumption metrics,
which can be broken out into partial plays and complete plays.
Then
there are what we call the engagement metrics, which occur beyond the
media consumption. Your RSS subscribers, your Web site/podcast site
visits as a percentage of downloads. Any blog, forum, or page activity
as a percentage of downloads (that shows the relative appeal of the
podcast). Then there are more standard Web metrics, like Web site page
views and time spent on the site and the overall impact of your
podcast. This includes ad awareness, call-to-action responses, sales,
lead generation, referrals, etcetera.
Tags: business, facebook, internet, Marketing, Optimize, technology, Web/Tech
