Reaching GEN Y on Both Sides of the Cash Register
Maybe we baby boomers did something right after all? Our kids (GEN Y born 1978 to 2000) are "polite, hopeful and have a good work ethic". And the shocker is… they are similar in many ways to our parents… the "silent generation" — but when it comes to marketing, GEN Y are unique, so careful work is needed on both sides of the cash register to keep the store traffic humming and the register ringing.
Valuable insight from the Mays School of Business’ Center for Retailing Studies. on GEN Y.
Tags: business, Marketing, Optimize, technology, Web/Tech
