Can you use Facebook pages for target marketing?

Facebook pages have been out for a month or two. I have two fan pages; one for Frank Sinatra and another for Stevie Ray Vaughan. Both pages have music that I love. Fans can listen but can’t copy the tunes (which I paid for).

Facebook provides information on who your page fans are. For example you get stats on daily traffic; unique visitors, page views and stats on usage of FB apps in the page. You also get stats on fan sex and age.

So here is what I have learned about my  two fan pages.

The Frank Sinatra page  has over 500 fans and they are split 45% female 55% male, with 55% of fans between ages 18 to 24! That surprised me! and another 21% between ages 25 and 34.

Only 7% of Sinatra page fans are above age 35! If you assume that Frank Sinatra has timeless popularity, I would guess this reflects the age distribution of Facebook.

The Stevie Ray Vaughan page has been up a week and has 87 fans.   This page skews heavily to male with 93% male and 7 % female fans. The age distribution is a little older with 17% above 35 years of age, and 66% between 18 and 35 (vs. 76%  for the Frank Sinatra fan page)

By looking at the networks of the fans you can also get a geographic metric – for example, my Frank Sinatra page has a lot of  fans from Turkey. (this you have to do  on your own – not a facebook stat)

Here is the point. If you want to drive traffic to your facebook page, and from there have a "call to action" on the web etc. – you will know about your present Facebook page fan base, and you can use Facebook advertising to target your advertising.

Tags: business, facebook, Marketing, Optimize, technology, Web/Tech

This entry was posted on Wednesday, December 26th, 2007 at 5:51 am and is filed under social networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.