In a recent NY Times article , a number of companies in the mobile coupon business were featured.  Although each is using different approaches and technologies, they all are based on the concept that a cellphone is a handy place to get a bargain.

Zavers promotes the business benefits of developing actionable marketing based on the data collected with their solution. This value proposition would apply to any data rich loyalty or couponing program.

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8coupons describes themselves as a fun and easy way to save time, money, and trees by getting the best, up-to-the-minute deals on your phone”

I suspect that there are at least 100 other companies in this space contending to organize the retail or grocery industry, and perhaps collect a small toll along the way.

For job seekers, an opportunity exists to help companies like Zavers in a few ways; with their technology needs in developing their solutions, as a marketing analyst  for their value-added services, and in sales.

Tags: mobile coupons, promotions, target marketing

This entry was posted on Tuesday, September 1st, 2009 at 5:45 am and is filed under Internet Marketing, Optimize. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.