Location Based Marketing is not flavor of the month technology. In fact it has been kicking around for years, and still there is a ways to go for the business side to solve the problems ranging from privacy to the profusion of platforms and devices.
Potential Gold Mine for Marketers
The mainstream media inc. Business Week is all over it and you will be hearing more and more about companies making inroads getting traction and even making $. Watch for companies that are not trying to “organize” the world but are leveraging existing content, user-generated content and offering light open-source solutions – ideal for rapid success.
I especially like this space having a strong interest in data-rich target marketing.
Skyhook Wireless
Check out skyhook wireless You can try out the location-based “loki” system right on their website.
Tags: cellular tower triangulation, gps, location-based, loki, target marketing, wi-fi, wireless, WPS, XPS