In a recent NY Times article , a number of companies in the mobile coupon business were featured. Although each is using different approaches and technologies, they all are based on the concept that a cellphone is a handy place to get a bargain.
Zavers promotes the business benefits of developing actionable marketing based on the data collected with their solution. This value proposition would apply to any data rich loyalty or couponing program.
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8coupons describes themselves as a fun and easy way to save time, money, and trees by getting the best, up-to-the-minute deals on your phone”
I suspect that there are at least 100 other companies in this space contending to organize the retail or grocery industry, and perhaps collect a small toll along the way.
For job seekers, an opportunity exists to help companies like Zavers in a few ways; with their technology needs in developing their solutions, as a marketing analyst for their value-added services, and in sales.
