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	<title>zenPeak Optimize Blog &#187; conversations</title>
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	<link>http://zenpeak.com/blog</link>
	<description>peak performance</description>
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		<title>Lots of Career Paths in Mobile</title>
		<link>http://zenpeak.com/blog/2009/12/09/lots-of-career-paths-in-mobile/</link>
		<comments>http://zenpeak.com/blog/2009/12/09/lots-of-career-paths-in-mobile/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 16:53:16 +0000</pubDate>
		<dc:creator>admin2</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[zenpeak]]></category>
		<category><![CDATA[zenPeak more]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile commerce]]></category>
		<category><![CDATA[silicon.com]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[target marketing]]></category>
		<category><![CDATA[Web/Tech]]></category>

		<guid isPermaLink="false">http://zenpeak.com/blog/?p=273</guid>
		<description><![CDATA[Is 2012 the end of the world or just the advent of total dominance of mobile devices in our daily activities? The revolution is underway but I&#8217;m not sure it will fully hit in 2012, maybe a bit later, but for career opportunities, the timing is now! There is a school of thinking that we [...]]]></description>
			<content:encoded><![CDATA[<p>Is 2012 the end of the world or just the advent of total dominance of mobile devices in our daily activities?</p>
<p>The revolution is underway but I&#8217;m not sure it will fully hit in 2012, maybe a bit later, but for career opportunities, the timing is now!</p>
<p>There is a school of thinking that we tend to overestimate short-term impacts of change, meaning 1 year, and underestimate long-term impacts meaning 10 years plus.  If this is the case, <strong>after 10 years of broadband mobile at mainstream consumer pricing&#8230; your life will change big time</strong>.  The Internet took 10 years from the mid-90s to shakeout weak businesses and weak business models, as broadband internet access became affordable and deliverable. It takes time, and this is a complex landscape.</p>
<p><strong>According to Silicon.com </strong><em>While until recently the mobile apps market had been dominated by the mobile operator, now there is greater competition between handset companies, operators and application developers who are all wrestling for control of the users&#8217; mobile experience &#8211; and their cash. As a result, there&#8217;s now fierce competition for domination of the mobile apps space.</em></p>
<p><strong><a href="http://www.silicon.com/technology/mobile/2009/11/18/revealed-the-apps-youll-have-on-your-phone-in-2012-39655946/">Revealed: The apps you&#8217;ll have on your phone in 2012</a></strong><img class="alignleft size-full wp-image-282" style="border: 0pt none; margin: 4px;" title="texting_thumb" src="http://zenpeak.com/blog/wp-content/uploads/2009/12/texting_thumb.jpg" alt="texting_thumb" width="300" height="449" /></p>
<p>1. Money transfer<br />
2. Location-based services<br />
3. Mobile search<br />
4. Mobile browsing<br />
5. Mobile health monitoring<br />
6. Mobile payment<br />
7. Near field communication services<br />
8. Mobile advertising<br />
9. Mobile instant messaging<br />
10. Mobile music</p>
<p>Of particular interest to me, is the convergence of location-based technologies and solutions with all delivery channels inc. mobile. I look forward to some innovative uses of interaction that enhances consumer experiences as we are driving or moving about. Also the issues of privacy and security will continue to challenge the raw potential of location-based mass customization in marketing, content delivery, commerce and communications.</p>
<p>Pour yourself a hot toddy and reflect on&#8230;. <strong>&#8220;What I Can Do For You!&#8221;</strong> in this new mobile-centric world. Could this be a career path for you?</p>
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		</item>
		<item>
		<title>Growth Industry for the next 5 years&#8230; Search Engine Marketing</title>
		<link>http://zenpeak.com/blog/2009/07/10/growth-industry-for-the-next-5-years-search-engine-marketing/</link>
		<comments>http://zenpeak.com/blog/2009/07/10/growth-industry-for-the-next-5-years-search-engine-marketing/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 13:08:37 +0000</pubDate>
		<dc:creator>admin2</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[zenpeak]]></category>
		<category><![CDATA[zenPeak more]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO careers]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[yellow pages]]></category>

		<guid isPermaLink="false">http://zenpeak.com/blog/?p=240</guid>
		<description><![CDATA[If you are looking for a great career path this is one of the best! Coming out of this economic collapse, many Internet business processes and business models for small and mid-size business will take shape and REPLACE past efforts &#8211; In other words, bye-bye printed Yellow Pages AND bye-bye online Yellow Page type portals. [...]]]></description>
			<content:encoded><![CDATA[<h3><strong>If you are looking for a great career path this is one of the best!</strong></h3>
<p>Coming out of this economic collapse, many Internet business processes and business models for <strong>small and mid-size business</strong> will take shape and <strong>REPLACE</strong> past efforts &#8211; In other words, bye-bye printed Yellow Pages AND bye-bye online Yellow Page type portals.</p>
<p>Proximity marketing (geo-marketing, location-based marketing) is going to be big as new applications using GPS or cellular location technologies empower mobile devices and PCs. This means that an SME operator, even with just one location, can spend her money reaching, engaging and transacting with her target market, without buying a yellow pages ad.</p>
<p><img class="alignnone size-full wp-image-241" title="search budgets" src="http://zenpeak.com/blog/wp-content/uploads/2009/07/search.jpg" alt="search budgets" width="641" height="322" /></p>
<p>It&#8217;s basic stuff, and it will drive the need for <strong>more talented people who can create and execute Search Marketing campaigns.</strong></p>
<p>If you are looking for a great career path this is one of the best!</p>
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		<title>One Minute of Democracy at your meetup</title>
		<link>http://zenpeak.com/blog/2008/08/21/one-minute-of-democracy-at-your-meetup/</link>
		<comments>http://zenpeak.com/blog/2008/08/21/one-minute-of-democracy-at-your-meetup/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 16:50:06 +0000</pubDate>
		<dc:creator>admin2</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[meetup]]></category>
		<category><![CDATA[Optimize]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Web/Tech]]></category>

		<guid isPermaLink="false">http://www.proximitypower.com/?p=31</guid>
		<description><![CDATA[In the meetups I host, and “host” is the word I like to use as opposed to run, or operate, there is what I would call “one minute of democracy”. All the work and preparation to setup the meetup, invite people, pay for it, create content will fall on your shoulders. Don’t expect to share [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal">In the meetups I host, and “host” is the word I like to use as opposed to run, or operate, there is what I would call <strong>“one minute of democracy”.</strong> <span> </span></p>
<p class="MsoNormal">
<p class="MsoNormal">All the work and preparation to setup the meetup, invite people, pay for it, create content will fall on your shoulders. Don’t expect to share the work – the committee system doesn’t work and <strong>that’s not what meetup members want.</strong> If you are prepared to be subject-focused and not your product or company focused, the meetup will be a success!</p>
<p class="MsoNormal">
<p class="MsoNormal">At the end of every meetup, its time for <strong>one minute of democracy.</strong> Ask group members about how its going? And, when would they like to meet next etc. Get some feedback. That will help you run a better meetup with higher levels of satisfaction. Every member gets to rate the meetup &#8211; you let them leave with the feeling that they are getting great value but also participating in the direction of the meetup group. When they get home, an email from meetup is waiting for them in their inbox, asking them to rate the meetup – What’s the last thing they remember?</p>
<p class="MsoNormal">
<p class="MsoNormal"><a href="http://zenpeak.com/blog/wp-content/uploads/2008/08/meetup-copy.jpg"><img class="alignnone size-medium wp-image-34" title="meetup-copy" src="http://www.proximitypower.com/wp-content/uploads/2008/08/meetup-copy-288x300.jpg" alt="" width="288" height="300" /></a></p>
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