Posts Tagged ‘Marketing’

The zenPeak system makes a difference

Monday, April 18th, 2011

How does the zenPeak system ensure that the candidate will be a peak performer in their new job at a Client company?

How do we make sure they will work well in the organization, matching the management and operational style of the Client company?

Candidates use (numeric) results-oriented functional style resumes that showcase “What They Can Do for You”. We remove soft language and showcase their transferable skills and experience.  This makes your evaluation of Candidates easier, as you don’t have to work hard to figure the Candidate out, and each resume looks similar in structure.

The interview process begins with the very first contact and includes motivation, compliance, attitude and a host of other factors that contribute to peak performance. In addition, the interview coaching we do, carries expectations and standards that we expect for interactions with our Clients; smart Candidates learn from this and apply it in their career management.

Our testing and assessment is based on the science of axiology, and was selected as the best system to determine integrity, trust and workplace peak performance. Each role has a benchmark score that helps us determine if the Candidate will be low risk, or not. The zeroriskHR assessment also identifies if a Candidate will likely be great in the job, but may not be the best at selling themselves in the initial interview. This is how the testing helps the Candidate even though they don’t see the results.

Find out how the zenPeak system can save you a lot of money on recruiting costs (as low as 10%) and help you build a better organization with peak performers.  Call the CEO Frank Abrams at 416 733-3001

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How can we have the lowest recruiter fees… and still be awesome?

Tuesday, March 29th, 2011

We have low fees by using a system that is efficient and because typically, we don’t work on recruiting engagements that we don’t get paid for.

I can’t imagine working for weeks on a recruiting assignment on speculation;  rushing to send in the resumes of Candidates I may not have even met or fully screened because the focus is on getting the placement, not recruiting a peak performer.

At zenPeak we recruit peak performers and the good news is our fees are lower than any Recruiter we have heard of!

Not only that – our system is front-loaded and high-compliance, so Clients don’t waste their time on reviewing all those unscreened resumes.

Here is one of our secrets… because we don’t work on assignments we don’t get paid for, and we are super efficient (while still high-compliance), our fees are as low as 10%

Call us if you are looking to hire really good people. If you are tired of being disappointed with the people you hire, or paying  ridiculous high fees to Recruiters, then…. consider a different approach where we do the work and you save time and money.

Frank Abrams 416 733-3001

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Telephone Marketing – The High Road

Sunday, January 23rd, 2011

We don`t need a study or focus group to tell us that traditional telephone marketing can be  offensive, and that canned scripts don`t work very well.

Hiring low paid offshore workers is short-sighted as the people these telephone marketers are calling, may be sitting at home grumbling about not having a job, because some offshore worker took it.

Also, having zero knowledge about the local marketplace (weather, geography, politics etc.) but being ready to HARD SELL is a strategy from 20 years ago and  before the era of Do Not Call lists. Recent News In Canada, Consumers and Customers usually have a deep history, or call it baggage,  with the major telcos who are the major users of telemarketers. Its no surprise that these offshore workers lose their cool after hearing hours of complaints and pushback every day.

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zenPeak Telephone Marketing is for mainstream Canadian business to business only.

Our Telephone Marketing approach to business to business telephone marketing is simple. Have a compelling reason for the call and present it to a business prospect with respect. Learn about the offer and the company you are representing, before calling a business prospect,  and let the Client connect with an interested business prospect to go into details. This approach works in Canada, when the call originates in Canada and is made from a well-trained, confident, local person.

To reduce turnover, we pay marketers well, and on salary not commission, and only let them work a few hours a day so they are fresh and able to easily cope with the natural resistance and disinterest of some prospects. Coaching & training marketers on a daily basis helps them feel at ease and become better at what they do.

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2010 – a good year but sad too

Thursday, December 30th, 2010

In 2010 we were busy…

… with training new marketing and search associates, working on some great new job opportunities, working on the oppcourse to Get Working NOW!, planning the new “Marketing Services by zenPeak Recruiters”, plus plus plus!

Personally its been a very good year. The business is growing the way I want it to. I faced up to some challenges and made decisions that I am comfortable with.  I have added more staff and am still looking for a Search Associate, a Marketing Associate both well-paid part-time, work from home positions.

I’ve been learning like crazy this year both personally & professionally – and when you are well into your 50s I think this is a good thing. Finally I know this isn’t a good thing to share to job seekers, but I made a personal decision to never work for anyone else again in my life, and to turn down all offers outside my own business interests. I have a lot to accomplish and its all about the journey!

Sadly, one of my oldest friends, Jack Goldhar passed away suddenly at the end of October. He was single and had devoted 30 years of his life to caring for his severely ill Mom Helen (died 2 years ago), and in the past 2 years his Dad Sam (died in 2010) . Within 6 months of his Dad’s passing, Jack dropped dead. I always say “We like people for their qualities, but we love them for their quirks”  We loved Jack and yes, he was plenty quirky. I still can’t believe he is gone.

I made some new friends at the dog park this year… Wayne, Linda, Charlie, MaryAnn. They often get some of my fresh homemade munchies; bagels, blueberry buns or muffins, and they are usually very happy. My trip to the dog park is my daily midday break for an hour. Many Clients and Candidates have gotten use to hearing a bark in the background if they call me. I do business 24/7 so I always take calls :-)

and…I’m looking forward to 2011! How about you?

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Check out this html5 experimental film – use google chrome browser

Wednesday, September 1st, 2010

A diversion from recruiting and business building today… shhhh

First download the google chrome browser here if you don’t have it, and then check out this experimental & interactive video (you can save your version at the end).

The Wilderness Downtown

The Wilderness Downtown

More on html5 here (a presentation that goes into a lot of detail on html5 inc. a few quickie demos)

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Know someone looking for work?

Saturday, August 21st, 2010

Here are some of the exciting career opportunities we are working on for Clients

Please share these links with someone qualified who is looking for a job opportunity in these areas:

zenPeak contact
Frank Abrams
(416) 733-3001
email: fabrams@zenpeak.com

Marketing Associate & Executive Assistant

Financial Advisor & Planner

Mortgage Agent

Sales Manager – Communications Solutions and Services

Public Relations Account Manager

Commercial Insurance Lines Sales

Sales Positions (multiple companies throughout Toronto GTA)

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Inside Mortgage Salesperson

Wednesday, February 3rd, 2010

I’m just so excited about this new opportunity we are working on. Why? …. qualified potential business leads.

Its a role for an Inside Mortgage Salesperson; a licensed position at a great company that has a steady flow of quality leads and potential business. Yes, you have to work hard and generate your own business too but almost everyone need a mortgage!  and imagine being given the support, training AND qualified potential business leads ready to be serviced. Another great aspect of this opportunity is the office environment; professional and low-pressure. Not licensed? The company will help you quickly get trained and government licensed.

details if you are interested: Inside Mortgage Salesperson – full-time.

This position is ideal for a person looking to earn between $50,000 and $80,000 in their first year, at one of Ontario’s largest financial companies. Location is near Steeles and Woodbine.This opportunity is unique. It is suited to a person who is driven to succeed, and wants to work in an office environment at a great company and get a steady flow of potential business, along with support and training to be a licensed mortgage salesperson.

Next step is to send us your resume, and request to arrange a short telephone interview to determine your potential fit to the opportunity. These telephone interviews are conducted 7 days a week every morning. zenPeak employee recruitment has a system to recruit peak performers for our Clients. Save all your questions for the telephone interview. We will discuss this position and any other jobs that we have to fill that make sense for you. Even if you are unsure of this particular opportunity, we have other positions.

Interested? Know someone who may be?  call me 416 733-3001 Frank Abrams

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Lots of Career Paths in Mobile

Wednesday, December 9th, 2009

Is 2012 the end of the world or just the advent of total dominance of mobile devices in our daily activities?

The revolution is underway but I’m not sure it will fully hit in 2012, maybe a bit later, but for career opportunities, the timing is now!

There is a school of thinking that we tend to overestimate short-term impacts of change, meaning 1 year, and underestimate long-term impacts meaning 10 years plus. If this is the case, after 10 years of broadband mobile at mainstream consumer pricing… your life will change big time. The Internet took 10 years from the mid-90s to shakeout weak businesses and weak business models, as broadband internet access became affordable and deliverable. It takes time, and this is a complex landscape.

According to Silicon.com While until recently the mobile apps market had been dominated by the mobile operator, now there is greater competition between handset companies, operators and application developers who are all wrestling for control of the users’ mobile experience – and their cash. As a result, there’s now fierce competition for domination of the mobile apps space.

Revealed: The apps you’ll have on your phone in 2012texting_thumb

1. Money transfer
2. Location-based services
3. Mobile search
4. Mobile browsing
5. Mobile health monitoring
6. Mobile payment
7. Near field communication services
8. Mobile advertising
9. Mobile instant messaging
10. Mobile music

Of particular interest to me, is the convergence of location-based technologies and solutions with all delivery channels inc. mobile. I look forward to some innovative uses of interaction that enhances consumer experiences as we are driving or moving about. Also the issues of privacy and security will continue to challenge the raw potential of location-based mass customization in marketing, content delivery, commerce and communications.

Pour yourself a hot toddy and reflect on…. “What I Can Do For You!” in this new mobile-centric world. Could this be a career path for you?

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Are we at a market bottom? 4 ways to tell.

Sunday, November 23rd, 2008

At a market top what do you see?

Everyone is an expert; they arrive at their broker with shopping bags full of cash to put into stocks because “the market is going up” and they don’t want to miss out. Or they heard a tip on a company. Or they heard about a new IPO. Forget valuations… “it’s different this time”.

They abandon their regular occupations and interests,  and become full-time traders or investors. Whether it is 1927 or 2007, no difference.

Silly behavior permeates up as well. Trading desks, “hedge” funds, seek out new angles and products that extend the momentum, or offer a quick hit on riches. Some do make out like bandits but the higher you are, the harder the fall. THESE ARE PEOPLE IN HIGH-RISK AND HIGH-TRUST POSITIONS. Some will usually go to jail when the party ends.

The 2008 collapse has been brutal and frightening and costly. Usually bear markets are quick and painful, but this is more. Too many failed banks, brokerages and insurance companies. Not just earnings hits, but failures. Also have you noticed that people who were infallible don’t know what to do? George Bush doesn’t know, Alan Greenspan or Ben Bernanke don’t know, Henry Paulson doesn’t know, Congress doesn’t know. Not exactly a confidence builder.

We are looking at a structural reset, and that takes longer. The capital markets environment needs time to shake out every last ounce of irrational exuberance, over-confidence and amateur participant. But beyond that, time is needed to remove uncertainty and allow planning and confidence in predictable business performance; specifically predictable earnings. Market participants need to reform and rebuild.

Time is needed to look around the rooms at banks or brokerages or insurance companies and know whether the men or women will protect your company or put it at risk.

so, Are we at a market bottom?

I doubt it. Here’s why?

(1) You can try and gauge when the moment is, that investors can buy a share with confidence in future earnings.  Look for new measures of earnings predictability to be talked about. The markets need confidence in earnings projections. – not there yet.

(2) You you can also look at the folks with the shopping bags. They are not the smart money. Until they curse the words “stocks” and mutual funds and are determined to only buy a bank deposit in the future.  Look for online trading companies to shut down – not there yet.

(3) Until the terminology and marketing of equities takes on a new form we won’t be there because nobody believes the “feel good”, “we’re smart”, “trust us”  blather in advertising. Look for personality-based companies and promotions. Would I trust Jim Cramer more than an actor in good wardrobe? – hell yes. Would I trust CEOs of companies that emerge from this mess unscathed? – oh ya.  – not there yet.

(4) Finally banks, brokers and insurance companies, in fact every co. in the financial services business needs to clean house, and describe how they are doing it, and make a policy of it. They need to assess and test every person in a HIGH-RISK AND HIGH-TRUST role, and make sure they are occupationally and psychologically suited to their job.

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Opportunity is Knocking!

Thursday, November 20th, 2008

I was listening to the all-night radio show “Coast to Coast” last night and they were talking about you know what… the terrible economy.

The guest talked about one result of GM/Ford/Chrysler failures, would be a shortage of the cars, bringing about higher prices and no buying incentives. Supply and Demand.

For a person starting a new business this could be a time of opportunity. As stores and offices close up, the supply of goods and services shrinks. If your goods and services are what people want, there will be demand, and you will be surrounded by dropping supply.  Entrenched businesses will be in survival mode, service will likely slip, and they will lose customers.

If your dream is to open a store, or if you need an office… your rent costs will shrunk because of too much supply.  Now, you can probably go month to month as a start, or sign a more advantageous lease from a desperate landlord.

If you need to hire staff or seek out a partner, the best people will be more receptive  and will likely work for less $. This gives you an opportunity you didn’t have a year ago.

Is it a great time for wage earners and job security?… no.  But is this a new trend?… no.

There is a saying in the brokerage business that the best time to start is in a bad market. Brokers stop calling their clients, and clients are ready to switch if you have a sound investment idea. In a rising market everyone is a genius and people don’t switch. A great investment idea now is a safe deposit with federal government FDIC guarantees. Tomorrow it might be a stock that is emerging from the recession with growing revenues and earnings.

I think the same applies to many businesses as these tumultuous times shake up traditional behaviors, and loosen up relationships, so customers will give the feisty upstart a chance!

Today, I am excited about the future of Canada and the United States.

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