Posts Tagged ‘Marketing’

Lots of Career Paths in Mobile

Wednesday, December 9th, 2009

Is 2012 the end of the world or just the advent of total dominance of mobile devices in our daily activities?

The revolution is underway but I’m not sure it will fully hit in 2012, maybe a bit later, but for career opportunities, the timing is now!

There is a school of thinking that we tend to overestimate short-term impacts of change, meaning 1 year, and underestimate long-term impacts meaning 10 years plus. If this is the case, after 10 years of broadband mobile at mainstream consumer pricing… your life will change big time. The Internet took 10 years from the mid-90s to shakeout weak businesses and weak business models, as broadband internet access became affordable and deliverable. It takes time, and this is a complex landscape.

According to Silicon.com While until recently the mobile apps market had been dominated by the mobile operator, now there is greater competition between handset companies, operators and application developers who are all wrestling for control of the users’ mobile experience - and their cash. As a result, there’s now fierce competition for domination of the mobile apps space.

Revealed: The apps you’ll have on your phone in 2012texting_thumb

1. Money transfer
2. Location-based services
3. Mobile search
4. Mobile browsing
5. Mobile health monitoring
6. Mobile payment
7. Near field communication services
8. Mobile advertising
9. Mobile instant messaging
10. Mobile music

Of particular interest to me, is the convergence of location-based technologies and solutions with all delivery channels inc. mobile. I look forward to some innovative uses of interaction that enhances consumer experiences as we are driving or moving about. Also the issues of privacy and security will continue to challenge the raw potential of location-based mass customization in marketing, content delivery, commerce and communications.

Pour yourself a hot toddy and reflect on…. “What I Can Do For You!” in this new mobile-centric world. Could this be a career path for you?

Are we at a market bottom? 4 ways to tell.

Sunday, November 23rd, 2008

At a market top what do you see?

Everyone is an expert; they arrive at their broker with shopping bags full of cash to put into stocks because “the market is going up” and they don’t want to miss out. Or they heard a tip on a company. Or they heard about a new IPO. Forget valuations… “it’s different this time”.

They abandon their regular occupations and interests,  and become full-time traders or investors. Whether it is 1927 or 2007, no difference.

Silly behavior permeates up as well. Trading desks, “hedge” funds, seek out new angles and products that extend the momentum, or offer a quick hit on riches. Some do make out like bandits but the higher you are, the harder the fall. THESE ARE PEOPLE IN HIGH-RISK AND HIGH-TRUST POSITIONS. Some will usually go to jail when the party ends.

The 2008 collapse has been brutal and frightening and costly. Usually bear markets are quick and painful, but this is more. Too many failed banks, brokerages and insurance companies. Not just earnings hits, but failures. Also have you noticed that people who were infallible don’t know what to do? George Bush doesn’t know, Alan Greenspan or Ben Bernanke don’t know, Henry Paulson doesn’t know, Congress doesn’t know. Not exactly a confidence builder.

We are looking at a structural reset, and that takes longer. The capital markets environment needs time to shake out every last ounce of irrational exuberance, over-confidence and amateur participant. But beyond that, time is needed to remove uncertainty and allow planning and confidence in predictable business performance; specifically predictable earnings. Market participants need to reform and rebuild.

Time is needed to look around the rooms at banks or brokerages or insurance companies and know whether the men or women will protect your company or put it at risk.

so, Are we at a market bottom?

I doubt it. Here’s why?

(1) You can try and gauge when the moment is, that investors can buy a share with confidence in future earnings.  Look for new measures of earnings predictability to be talked about. The markets need confidence in earnings projections. - not there yet.

(2) You you can also look at the folks with the shopping bags. They are not the smart money. Until they curse the words “stocks” and mutual funds and are determined to only buy a bank deposit in the future.  Look for online trading companies to shut down - not there yet.

(3) Until the terminology and marketing of equities takes on a new form we won’t be there because nobody believes the “feel good”, “we’re smart”, “trust us”  blather in advertising. Look for personality-based companies and promotions. Would I trust Jim Cramer more than an actor in good wardrobe? - hell yes. Would I trust CEOs of companies that emerge from this mess unscathed? - oh ya.  - not there yet.

(4) Finally banks, brokers and insurance companies, in fact every co. in the financial services business needs to clean house, and describe how they are doing it, and make a policy of it. They need to assess and test every person in a HIGH-RISK AND HIGH-TRUST role, and make sure they are occupationally and psychologically suited to their job.

Opportunity is Knocking!

Thursday, November 20th, 2008

I was listening to the all-night radio show “Coast to Coast” last night and they were talking about you know what… the terrible economy.

The guest talked about one result of GM/Ford/Chrysler failures, would be a shortage of the cars, bringing about higher prices and no buying incentives. Supply and Demand.

For a person starting a new business this could be a time of opportunity. As stores and offices close up, the supply of goods and services shrinks. If your goods and services are what people want, there will be demand, and you will be surrounded by dropping supply.  Entrenched businesses will be in survival mode, service will likely slip, and they will lose customers.

If your dream is to open a store, or if you need an office… your rent costs will shrunk because of too much supply.  Now, you can probably go month to month as a start, or sign a more advantageous lease from a desperate landlord.

If you need to hire staff or seek out a partner, the best people will be more receptive  and will likely work for less $. This gives you an opportunity you didn’t have a year ago.

Is it a great time for wage earners and job security?… no.  But is this a new trend?… no.

There is a saying in the brokerage business that the best time to start is in a bad market. Brokers stop calling their clients, and clients are ready to switch if you have a sound investment idea. In a rising market everyone is a genius and people don’t switch. A great investment idea now is a safe deposit with federal government FDIC guarantees. Tomorrow it might be a stock that is emerging from the recession with growing revenues and earnings.

I think the same applies to many businesses as these tumultuous times shake up traditional behaviors, and loosen up relationships, so customers will give the feisty upstart a chance!

Today, I am excited about the future of Canada and the United States.

facebook pages can replace a blog or website for marketers

Saturday, August 23rd, 2008

Its true.

If you are in the game of registering people and collecting their emails, setup a facebook page and direct your traffic to it. No worries, people don’t have to be signed up at facebook to see your page OR TO ENTER THEIR DATA!

I discovered this by accident when I have been unable to get into FB this am. and popped one of my pages.

Then it dawned on me… some folks don’t need a microsite or blog unless they are restricting access pending a registration.

OK so maybe its not for everyone but a useful tool.

One Minute of Democracy at your meetup

Thursday, August 21st, 2008

In the meetups I host, and “host” is the word I like to use as opposed to run, or operate, there is what I would call “one minute of democracy”.

All the work and preparation to setup the meetup, invite people, pay for it, create content will fall on your shoulders. Don’t expect to share the work – the committee system doesn’t work and that’s not what meetup members want. If you are prepared to be subject-focused and not your product or company focused, the meetup will be a success!

At the end of every meetup, its time for one minute of democracy. Ask group members about how its going? And, when would they like to meet next etc. Get some feedback. That will help you run a better meetup with higher levels of satisfaction. Every member gets to rate the meetup - you let them leave with the feeling that they are getting great value but also participating in the direction of the meetup group. When they get home, an email from meetup is waiting for them in their inbox, asking them to rate the meetup – What’s the last thing they remember?

Wal-Mart’s dirty little secret that 379,000 people know about

Friday, August 8th, 2008

The time has come for companies to start investing resources in online image insurance.  Companies can’t protect themselves from having an employee who is rude, or a washroom that is dirty.  Its impossible. But they can step in and act quickly to limit damage.  Or they can wait until negative stuff appears in a newspaper, or on TV or on YouTube.

What companies want to prevent is the short shrift - unfair attacks that are allowed to gain strength, or legitimate complaints that fall on deaf ears - a neglected unhappy customer who starts to influence a lot of others, because they aren’t feeling the love.

Instead of spending money on “buzz” marketing where people fake interest in a product or service, or instead of camouflaging a corporate voice in an online network, how about showing pride and stepping into the fray in a transparent fashion.

Here is a link to a flickr album that has been viewed by 379,000 + people.  It has pictures of a dirty Wal-Mart store. Are all Wal-Marts dirty? - no.  Hmmm Its hard to tell from the comments.

http://tinyurl.com/6mutkr

Next post, I’ll start a series on which Social Networks companies should use, why and how.

Target Marketing using Facebook Pages

Wednesday, December 26th, 2007

Can you use Facebook pages for target marketing?

Facebook pages have been out for a month or two. I have two fan pages; one for Frank Sinatra and another for Stevie Ray Vaughan. Both pages have music that I love. Fans can listen but can’t copy the tunes (which I paid for).

Facebook provides information on who your page fans are. For example you get stats on daily traffic; unique visitors, page views and stats on usage of FB apps in the page. You also get stats on fan sex and age.

So here is what I have learned about my  two fan pages.

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The Frank Sinatra page  has over 500 fans and they are split 45% female 55% male, with 55% of fans between ages 18 to 24! That surprised me! and another 21% between ages 25 and 34.

Only 7% of Sinatra page fans are above age 35! If you assume that Frank Sinatra has timeless popularity, I would guess this reflects the age distribution of Facebook.

Srv_2

The Stevie Ray Vaughan page has been up a week and has 87 fans.   This page skews heavily to male with 93% male and 7 % female fans. The age distribution is a little older with 17% above 35 years of age, and 66% between 18 and 35 (vs. 76%  for the Frank Sinatra fan page)

By looking at the networks of the fans you can also get a geographic metric - for example, my Frank Sinatra page has a lot of  fans from Turkey. (this you have to do  on your own - not a facebook stat)

Here is the point. If you want to drive traffic to your facebook page, and from there have a "call to action" on the web etc. - you will know about your present Facebook page fan base, and you can use Facebook advertising to target your advertising.

Targeting Web Content with Local Languages

Tuesday, December 11th, 2007

Over 70% of web traffic is logged to countries with just 7 languages

English 35.1 %
Japanese 8.9 %
German 6.7 %
Chinese 6.1 %
French 5.3 %
Italian 3.8 %
Spanish 4.2 %

Consider the diminishing returns and poor ROI unless your company has significant operations in a local language.

http://www.commonsenseadvisory.com/members/res_cgi.php/0709_countries_and_languages.php

Dude… you’re getting better service from DELL

Wednesday, December 5th, 2007

Last night, I listened to the Dell folks at the local Tuesday event, describing how they jumped into emergency blog action for damage control when the SONY battery in their notebooks blew up in summer 2006, and bloggers posted nasty on them, for that, and broad service issues.

Its a constructive social networking case study of a big company, being responsive in dealing with squeaky wheels and bad press. The Dell website traffic numbers after the Aug. 2006 event, show that the web is the critical service information channel.

IMO when someone has a bully pulpit, in any media, and is unfair and unbalanced, lets first give the consumer some credit for their intelligence and fairness, present the facts, ask for forgiveness, and get to the heart of solving problems. Thats what Dell did with bundles of transparency and quick action.

Dude… you got some good service from DELL!

Other companies should follow suit and not wait for disasters or lousy service to erode their business.

BTW…Ask me about how in my mind, Apple ripped me off in the 1990s for $13,000. in royalty profits from my CD-ROM "Search for Ancient Wisdom"  that was in the Apple CD-ROM collection, by using a middleman publisher (Double Impact Multimedia) that went bankrupt just when the checks were supposed to be mailed. Apple did nothing for the designers, developers and creatives for ours and many other titles.  Today, I would blog that injustice so nasty 24/7 - we would see their response and how they fix the problem.

eMarketer Analyst Debbie Williamson on the new Facebook

Thursday, November 29th, 2007

Emarketer_first_place2

Debbie Williamson provides thoughtful interpretation of the new features in Facebook. Excellent interview from the Jenn & John Show, Vancouver, BC

http://www.emarketer.com/docs/eMarketer_Debbie_Williamson_Nov_7_07_NPR.mp3