zenPeak limits the data we collect about you, while at the same time being totally committed to giving you information and offers that are relevant to you. How is that possible? – See more at: http://zenpeak.com/zenpeakblog/#sthash.PuGkxPKW.dpuf
A diversion from recruiting and business building today… shhhh
First download the google chrome browser here if you don’t have it, and then check out this experimental & interactive video (you can save your version at the end).
More on html5 here (a presentation that goes into a lot of detail on html5 inc. a few quickie demos)
One week to podcamp toronto #pcto10 and it is truly amazing to see this come together from the hard work of a few people. Over 900 people have registered last time I checked. I picked out the sessions I plan to attend and am crossing my fingers that they won’t conflict, and I can get a seat! Happy we are a sponsor and able to support podcamp toronto 2010.
to register for podcamp toronto
Our sponsor blog post
sessions that I am planning to attend – what about you?
First, I’m on my way to Kitchener Waterloo to the Total Woman Show this weekend to meet some great business people and to talk and share the excitement of what’s happening in Waterloo with zenPeak.
podcamp Toronto is coming Feb. 20th and 21st 2010.
What’s it all about?
If you’re trying to figure out how to use 140 character status updates like twitter in your business, or wondering what role social networks like facebook can play in your success, then get yourself a spot at podcamp Toronto. You won’t regret it… but act fast!
PodCamp Toronto 2010 is a FREE “unconference” bringing together professionals and hobbyists from Toronto and the surrounding area to explore the cutting edge of new and social media. If you are an online content creator – hobbyist and professionals – who are building communities online in a variety of ways, then PodCamp Toronto 2010 is for you. Share ideas, discuss theories and learn lessons from an audience of experts. Network, network, network. All are welcome.
I’ve attended the past few years and this year we took the step of zenPeak being a podcamp Toronto 2010 sponsor.
How important is this “unconference”? Consider that you will be exposed to many leading edge players doing great things in digital media, marketing etc. and they are ready to share what they know. Unlike many conferences which are venues for a lot of corporate shilling this is truly a learning environment that is laid back, with little time wasted. Sessions are short and the rooms are packed.
You will likely bump into some kids from junior high school doing interesting things, as well as top global leaders in social media.
Its about a lot more than podcasting but given that Youtube is the #2 search channel after google, it wouldn’t hurt to learn ways to use video in growing your business or getting more out of the activities you are passionate about! Sign up here
Is 2012 the end of the world or just the advent of total dominance of mobile devices in our daily activities?
The revolution is underway but I’m not sure it will fully hit in 2012, maybe a bit later, but for career opportunities, the timing is now!
There is a school of thinking that we tend to overestimate short-term impacts of change, meaning 1 year, and underestimate long-term impacts meaning 10 years plus. If this is the case, after 10 years of broadband mobile at mainstream consumer pricing… your life will change big time. The Internet took 10 years from the mid-90s to shakeout weak businesses and weak business models, as broadband internet access became affordable and deliverable. It takes time, and this is a complex landscape.
According to Silicon.com While until recently the mobile apps market had been dominated by the mobile operator, now there is greater competition between handset companies, operators and application developers who are all wrestling for control of the users’ mobile experience – and their cash. As a result, there’s now fierce competition for domination of the mobile apps space.
1. Money transfer
2. Location-based services
3. Mobile search
4. Mobile browsing
5. Mobile health monitoring
6. Mobile payment
7. Near field communication services
8. Mobile advertising
9. Mobile instant messaging
10. Mobile music
Of particular interest to me, is the convergence of location-based technologies and solutions with all delivery channels inc. mobile. I look forward to some innovative uses of interaction that enhances consumer experiences as we are driving or moving about. Also the issues of privacy and security will continue to challenge the raw potential of location-based mass customization in marketing, content delivery, commerce and communications.
Pour yourself a hot toddy and reflect on…. “What I Can Do For You!” in this new mobile-centric world. Could this be a career path for you?
In a recent NY Times article , a number of companies in the mobile coupon business were featured. Although each is using different approaches and technologies, they all are based on the concept that a cellphone is a handy place to get a bargain.
Zavers promotes the business benefits of developing actionable marketing based on the data collected with their solution. This value proposition would apply to any data rich loyalty or couponing program.
8coupons describes themselves as a fun and easy way to save time, money, and trees by getting the best, up-to-the-minute deals on your phone”
I suspect that there are at least 100 other companies in this space contending to organize the retail or grocery industry, and perhaps collect a small toll along the way.
For job seekers, an opportunity exists to help companies like Zavers in a few ways; with their technology needs in developing their solutions, as a marketing analyst for their value-added services, and in sales.
If you are looking for a great career path this is one of the best!
Coming out of this economic collapse, many Internet business processes and business models for small and mid-size business will take shape and REPLACE past efforts – In other words, bye-bye printed Yellow Pages AND bye-bye online Yellow Page type portals.
Proximity marketing (geo-marketing, location-based marketing) is going to be big as new applications using GPS or cellular location technologies empower mobile devices and PCs. This means that an SME operator, even with just one location, can spend her money reaching, engaging and transacting with her target market, without buying a yellow pages ad.
It’s basic stuff, and it will drive the need for more talented people who can create and execute Search Marketing campaigns.
If you are looking for a great career path this is one of the best!
SES 2009 Toronto – Search Engine Strategies Conference arrives in town next week.
Thinking about a career in Internet Marketing? Your timing is good!
Wal-Mart beat K-Mart and Sears because they invested in data-rich marketing and merchandising technologies. Companies that think only 10% of marketing budgets should be online are in for a shock to their core! as they play catchup for years to come.
SEM is part of Internet Marketing; a growth industry that is about to explode. This all began with a handful of visionaries like Dr. Ralph Wilson back in the mid-1990s. It has taken 15 years, inc. a few business shakeouts, to bring us to a point of complete transformation.
Social and economic changes usually take at least 10 -15 years, and are often under-estimated in depth of their impact because the growth and retrenchments are only easily recognizable looking back in hindsight, with a “time lapse” perspective. And the future?…
A top “peak performer” career path for the future is VP of Internet Marketing, with the future responsibility of managing 90% of a company’s marketing dollars AND… demand for senior-level marketers will continue to be high. A broad expertise in Internet Marketing web, social networks, and mobile is rare!
If you have been paying attention to the terrible condition of newspapers in North America, you have to ask yourself is this just the economy? and when business picks up, the advertisers and subscribers will return?, or is it a major transformation?
We are inside the transformation, so its hard to see it. Today’s generation has always been plugged in and online. It is no longer cute or charming to be a luddite and announce you don’t use a computer or a mobile device. You will just get shrugs and blank stares.
Digital, interactive, on-demand, high-definition, data-rich media is where its at. Newspapers and newsmagazines are in decline, with just a few destined to survive in some fashion. They are slow, labor-intensive, high-wage, energy gobbling, analog industries with an insatiable desire to cut trees and burn fossil fuels, just to drop printed pages on your doorstep. Much of the information they deliver is stale (sports scores, stock listings) and their strategic knowledge of their readers (preferences and behaviours) is almost nil or dependent on surveys, and is rarely granular, actionable business intelligence.
From an advertiser’s point of view, the content isn’t really important but rather the ROI of Marketing. Can Internet Marketing deliver ROI? Yes, and Search Engine Marketing is a key component.
So now we come full circle back to the prospects for a career in Internet Marketing. Yes, your career prospects and your timing are both excellent!