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My summer reading list

I usually have at least 5 – 10 books laying beside my bed. All non-fiction and all requiring a different state of mind to open up and read. Is this something you also encounter?  What’s on your reading list?

Sometimes I have a pumped-up business energy going on, so I reach for a book that challenges me to learn something c0mpletely new,  or think differently, or that can help fill in some gaps in my knowledge to help with some tactical efforts such as marketing.

Right now,  to help me design the next phase of our job ALERTs app, I am reading “The Paradox of Choice”. Its a book by Barry Schwartz that’s been out for almost 10 years.  I am looking for ideas and insights on how to create narrow but powerful functionality in the small space of a mobile app, a widget on a 3rd party website, or a next generation internet ad. The book, like many marketing books, shares a lot of social science around human behavior. What makes sense to me so far (I’m not finished the book) is that we are in an imperfect, always in beta technological environment –  so choices based on “good enough” and “lowered expectations” can move us forward faster than expecting a perfect solution.

Another book beside my bed is in the category of “Self”. Its about how I perceive myself, and what I can learn to make work, play, life, family;  the day to day of living, more fulfilling. “Search Inside Yourself” is the textbook of choice for super bright google employees. It began as an internal google course. The book is a fusion of buddhist practice with the day to day of work and life in 21st century America. Google engineer C M Tan’s book “distills emotional intelligence into a set of practical and proven tools and skills that anyone can learn and develop”

From a career perspective, reading has many advantages. Not the least of which is you are prepared to answer the questions… “What’s the last book you read?” OR “What are you currently reading?”

Frank Abrams

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