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The #1 Job Interview Question (and by the way… it’s very hard to answer!)

Are you ready for the #1 question you are likely to be asked?

OK here it is…

??? Tell Me About Yourself ???

The #1 question is not easy to answer UNLESS you are prepared so PRACTICE in front of the mirror over and over until your answer lasts about 20 – 30 seconds at the most, you sound natural and confident. PRACTICE.

??? Tell Me About Yourself ???

YOU

>>>> You need to give up some personal information. Something about YOU. If you don’t, the interviewer will think you can’t fit into the company, or that you are cold, secretive or not someone they want to have around. We suggest you share basic info. that is already on your resume such as (1) where you live now and (2) where you are from originally which is easy to figure out by looking at your high school location and finally (3) something personal related to family (spouse, children, parents, siblings. If you resist this question and say something dumb like “You’re not supposed to ask me that question”, the interview is most likely over. You do want to fit in right? But the strategy is to move on very quickly, without a beat. Don’t engage the Interviewer in follow-up personal answers. Move on to…

YOUR PASSION

>>>> Are you passionate about what you do AT WORK Yes? Great. No… hmmm maybe consider a new career. Get excited about your career, the things you have done that are connected to WHAT I CAN DO FOR YOU. Let the Interviewer start to see that you’re passionate about what you do AT WORK and it is right on target to what they need. Don’t talk about hobbies, trips, your favourite music etc. ONLY AT WORK PASSION. That’s why you are there. Now just as quick move on to…

the OPPORTUNITY

>>>> “and, I am very excited about the opportunity to _ _ _ here”

This final part should be EXACTLY AS QUOTED ABOVE. It brings back the answer to why you are sitting there. The most likely follow up question in the interview will be about the opportunity, the job and hopefully your passion for it!

You have showed that YOU are going to fit in, and that you are a good trustworthy person by sharing a bit about yourself. You talked with PASSION about your work and then you expressed interest and excitement in the OPPORTUNITY. Don’t worry if you think it will sound prepared – it won’t. It will sound professional and poised; much better than stumbling for words, or going on and on about things the interviewer isn’t interested in.

you passion opportunity

 

Haven’t got the interview yet? resume style and content does make a difference!

One of the most frustrating parts of a job search is dealing with all the advice you get about resumes. The best approach is a resume that gets you the interview, and helps you get the job! If we have one piece of advice it would be… Don’t make the person reading your resume, work hard to figure you out.

If you have a (numeric) results-oriented, functional style resume you are showcasing… WHAT I CAN DO FOR YOU and not just everything that you have done.

Don’t make the person reviewing your resume work hard to figure you out.

So now you have a great resume and you got the interview AND you are ready for the #1 Job Interview Question!

 

 

The #1 Job Interview Question (and by the way… it’s very hard to answer!)

Are you ready for the #1 question you are likely to be asked?

OK here it is…

??? Tell Me About Yourself ???

The #1 question is not easy to answer UNLESS you are prepared so PRACTICE in front of the mirror over and over until your answer lasts about 20 – 30 seconds at the most, you sound natural and confident. PRACTICE.

??? Tell Me About Yourself ???

YOU

>>>> You need to give up some personal information. Something about YOU. If you don’t, the interviewer will think you can’t fit into the company, or that you are cold, secretive or not someone they want to have around. We suggest you share basic info. that is already on your resume such as (1) where you live now and (2) where you are from originally which is easy to figure out by looking at your high school location and finally (3) something personal related to family (spouse, children, parents, siblings. If you resist this question and say something dumb like “You’re not supposed to ask me that question”, the interview is most likely over. You do want to fit in right? But the strategy is to move on very quickly, without a beat. Don’t engage the Interviewer in follow-up personal answers. Move on to…

YOUR PASSION

>>>> Are you passionate about what you do AT WORK Yes? Great. No… hmmm maybe consider a new career. Get excited about your career, the things you have done that are connected to WHAT I CAN DO FOR YOU. Let the Interviewer start to see that you’re passionate about what you do AT WORK and it is right on target to what they need. Don’t talk about hobbies, trips, your favourite music etc. ONLY AT WORK PASSION. That’s why you are there. Now just as quick move on to…

the OPPORTUNITY

>>>> “and, I am very excited about the opportunity to _ _ _ here”

This final part should be EXACTLY AS QUOTED ABOVE. It brings back the answer to why you are sitting there. The most likely follow up question in the interview will be about the opportunity, the job and hopefully your passion for it!

You have showed that YOU are going to fit in, and that you are a good trustworthy person by sharing a bit about yourself. You talked with PASSION about your work and then you expressed interest and excitement in the OPPORTUNITY. Don’t worry if you think it will sound prepared – it won’t. It will sound professional and poised; much better than stumbling for words, or going on and on about things the interviewer isn’t interested in.

you passion opportunity

 

Haven’t got the interview yet? resume style and content does make a difference!

One of the most frustrating parts of a job search is dealing with all the advice you get about resumes. The best approach is a resume that gets you the interview, and helps you get the job! If we have one piece of advice it would be… Don’t make the person reading your resume, work hard to figure you out.

If you have a (numeric) results-oriented, functional style resume you are showcasing… WHAT I CAN DO FOR YOU and not just everything that you have done.

Don’t make the person reviewing your resume work hard to figure you out.

So now you have a great resume and you got the interview AND you are ready for the #1 Job Interview Question!

 

 

The #1 Job Interview Question (and by the way… it’s very hard to answer!)

Are you ready for the #1 question you are likely to be asked?

OK here it is…

??? Tell Me About Yourself ???

The #1 question is not easy to answer UNLESS you are prepared so PRACTICE in front of the mirror over and over until your answer lasts about 20 – 30 seconds at the most, you sound natural and confident. PRACTICE.

??? Tell Me About Yourself ???

YOU

>>>> You need to give up some personal information. Something about YOU. If you don’t, the interviewer will think you can’t fit into the company, or that you are cold, secretive or not someone they want to have around. We suggest you share basic info. that is already on your resume such as (1) where you live now and (2) where you are from originally which is easy to figure out by looking at your high school location and finally (3) something personal related to family (spouse, children, parents, siblings. If you resist this question and say something dumb like “You’re not supposed to ask me that question”, the interview is most likely over. You do want to fit in right? But the strategy is to move on very quickly, without a beat. Don’t engage the Interviewer in follow-up personal answers. Move on to…

YOUR PASSION

>>>> Are you passionate about what you do AT WORK Yes? Great. No… hmmm maybe consider a new career. Get excited about your career, the things you have done that are connected to WHAT I CAN DO FOR YOU. Let the Interviewer start to see that you’re passionate about what you do AT WORK and it is right on target to what they need. Don’t talk about hobbies, trips, your favourite music etc. ONLY AT WORK PASSION. That’s why you are there. Now just as quick move on to…

the OPPORTUNITY

>>>> “and, I am very excited about the opportunity to _ _ _ here”

This final part should be EXACTLY AS QUOTED ABOVE. It brings back the answer to why you are sitting there. The most likely follow up question in the interview will be about the opportunity, the job and hopefully your passion for it!

You have showed that YOU are going to fit in, and that you are a good trustworthy person by sharing a bit about yourself. You talked with PASSION about your work and then you expressed interest and excitement in the OPPORTUNITY. Don’t worry if you think it will sound prepared – it won’t. It will sound professional and poised; much better than stumbling for words, or going on and on about things the interviewer isn’t interested in.

you passion opportunity

 

Haven’t got the interview yet? resume style and content does make a difference!

One of the most frustrating parts of a job search is dealing with all the advice you get about resumes. The best approach is a resume that gets you the interview, and helps you get the job! If we have one piece of advice it would be… Don’t make the person reading your resume, work hard to figure you out.

If you have a (numeric) results-oriented, functional style resume you are showcasing… WHAT I CAN DO FOR YOU and not just everything that you have done.

Don’t make the person reviewing your resume work hard to figure you out.

So now you have a great resume and you got the interview AND you are ready for the #1 Job Interview Question!

 

 

The zenPeak system makes a difference

How does the up-front & high-value zenPeak system ensure that the Candidate will succeed in their new job at a Client company?

Candidates use (numeric) results-oriented functional style resumes that showcase “What They Can Do for You”. We remove soft language and showcase their transferable skills and experience.  This makes your evaluation of Candidates easier, as you don’t have to work hard to figure the Candidate out, and each resume looks similar in structure.

The interview process begins with the very first contact and includes motivation, compliance, attitude and a host of other factors that contribute to peak performance. In addition, the interview coaching we do, carries expectations and standards that we expect for interactions with our Clients; smart Candidates learn from this and apply it in their career management.

How do we make sure they will work well in the organization, matching the management and operational style of the Client company?

Our testing and assessment is based on the science of axiology, and was selected as the best system to determine integrity, trust and workplace peak performance. Each role has a benchmark score that helps us determine if the Candidate will be low risk, or not. The zeroriskHR assessment also identifies if a Candidate will likely be great in the job, but may not be the best at selling themselves in the initial interview. This is how the testing helps the Candidate even though they don’t see the results.

… and there is lots more; from reference interviews usually delivered before the first face to face with the Client, easy to understand profiles and success stories designed for time-constrained Decision-Makers like you.

Find out how the zenPeak system can save you a lot of money on recruiting costs and help you build a better organization with peak performers.  Call the CEO Frank Abrams at 416 733-3001

Telephone Marketing – The High Road

We don`t need a study or focus group to tell us that traditional telephone marketing can be  offensive, and that canned scripts don`t work very well.

Hiring low paid offshore workers is short-sighted as the people these telephone marketers are calling, may be sitting at home grumbling about not having a job, because some offshore worker took it.

Also, having zero knowledge about the local marketplace (weather, geography, politics etc.) but being ready to HARD SELL is a strategy from 20 years ago and  before the era of Do Not Call lists. Recent News In Canada, Consumers and Customers usually have a deep history, or call it baggage,  with the major telcos who are the major users of telemarketers. Its no surprise that these offshore workers lose their cool after hearing hours of complaints and pushback every day.

———————————–

zenPeak Telephone Marketing is for mainstream Canadian business to business only.

Our Telephone Marketing approach to business to business telephone marketing is simple. Have a compelling reason for the call and present it to a business prospect with respect. Learn about the offer and the company you are representing, before calling a business prospect,  and let the Client connect with an interested business prospect to go into details. This approach works in Canada, when the call originates in Canada and is made from a well-trained, confident, local person.

To reduce turnover, we pay marketers well, and on salary not commission, and only let them work a few hours a day so they are fresh and able to easily cope with the natural resistance and disinterest of some prospects. Coaching & training marketers on a daily basis helps them feel at ease and become better at what they do.

2010 – a good year but sad too

In 2010 we were busy…

… with training new marketing and search associates, working on some great new job opportunities, working on the oppcourse to Get Working NOW!, planning the new “Marketing Services by zenPeak Recruiters”, plus plus plus!

Personally its been a very good year. The business is growing the way I want it to. I faced up to some challenges and made decisions that I am comfortable with.  I have added more staff and am still looking for a Search Associate, a Marketing Associate both well-paid part-time, work from home positions.

I’ve been learning like crazy this year both personally & professionally – and when you are well into your 50s I think this is a good thing. Finally I know this isn’t a good thing to share to job seekers, but I made a personal decision to never work for anyone else again in my life, and to turn down all offers outside my own business interests. I have a lot to accomplish and its all about the journey!

Sadly, one of my oldest friends, Jack Goldhar passed away suddenly at the end of October. He was single and had devoted 30 years of his life to caring for his severely ill Mom Helen (died 2 years ago), and in the past 2 years his Dad Sam (died in 2010) . Within 6 months of his Dad’s passing, Jack dropped dead. I always say “We like people for their qualities, but we love them for their quirks”  We loved Jack and yes, he was plenty quirky. I still can’t believe he is gone.

I made some new friends at the dog park this year… Wayne, Linda, Charlie, MaryAnn. They often get some of my fresh homemade munchies; bagels, blueberry buns or muffins, and they are usually very happy. My trip to the dog park is my daily midday break for an hour. Many Clients and Candidates have gotten use to hearing a bark in the background if they call me. I do business 24/7 so I always take calls 🙂

and…I’m looking forward to 2011! How about you?

Good Vibrations for the right Candidate

Just got a new position to work on and its very exciting for someone truly entrepreneurial and flexible and loves change and excitement! The company is growing like crazy with a hot new health and wellness technology and equipment business. ISO certified with a solid ownership team w. decades of business experience.

Please have a look at the position description here and let us know if you know someone who is a good fit!

http://zenpeak.com/sales-manager-opportunity-health-company/

Inside Mortgage Salesperson

I’m just so excited about this new opportunity we are working on. Why? …. qualified potential business leads.

Its a role for an Inside Mortgage Salesperson; a licensed position at a great company that has a steady flow of quality leads and potential business. Yes, you have to work hard and generate your own business too but almost everyone need a mortgage!  and imagine being given the support, training AND qualified potential business leads ready to be serviced. Another great aspect of this opportunity is the office environment; professional and low-pressure. Not licensed? The company will help you quickly get trained and government licensed.

details if you are interested: Inside Mortgage Salesperson – full-time.

This position is ideal for a person looking to earn between $50,000 and $80,000 in their first year, at one of Ontario’s largest financial companies. Location is near Steeles and Woodbine.This opportunity is unique. It is suited to a person who is driven to succeed, and wants to work in an office environment at a great company and get a steady flow of potential business, along with support and training to be a licensed mortgage salesperson.

Next step is to send us your resume, and request to arrange a short telephone interview to determine your potential fit to the opportunity. These telephone interviews are conducted 7 days a week every morning. zenPeak employee recruitment has a system to recruit peak performers for our Clients. Save all your questions for the telephone interview. We will discuss this position and any other jobs that we have to fill that make sense for you. Even if you are unsure of this particular opportunity, we have other positions.

Interested? Know someone who may be?  call me 416 733-3001 Frank Abrams

Dreier hung out on the clothesline for 20 years

In a weird case of both fraud and impersonation, Marc Dreier’s ponzi scheming ran into the suspicions of some Bay St. types in Toronto, who wisely alerted police. Today, his world of 121 foot yachts, a luxurious Manhattan lifestyle, and his 250 person law firm has reached its final collapse, as he was sent up for 20.

Lawyer Arrested

Dreier used investors’ money to subsidize the money-losing firm, to pay off some of the victims of the scam and to buy luxuries for himself, including a 121- foot yacht, vacation homes in the Hamptons on New York’s Long Island and a $39 million contemporary-art collection. The judge said he was surprised that Dreier’s letter showed an “understanding” of his crimes. Letters that victims wrote to the judge depicted Dreier as “arrogant, condescending and cruel” – Bloomberg

If he had taken the zeroriskHR profile, I wonder what his scores would have been on empathy towards others and adherence to rules.

We know that statistically, a good fit to a benchmark score, will contribute to peak performance.

Growth Industry for the next 5 years… Search Engine Marketing

If you are looking for a great career path this is one of the best!

Coming out of this economic collapse, many Internet business processes and business models for small and mid-size business will take shape and REPLACE past efforts – In other words, bye-bye printed Yellow Pages AND bye-bye online Yellow Page type portals.

Proximity marketing (geo-marketing, location-based marketing) is going to be big as new applications using GPS or cellular location technologies empower mobile devices and PCs. This means that an SME operator, even with just one location, can spend her money reaching, engaging and transacting with her target market, without buying a yellow pages ad.

search budgets

It’s basic stuff, and it will drive the need for more talented people who can create and execute Search Marketing campaigns.

If you are looking for a great career path this is one of the best!

$140 million gone in 60 minutes

On a February morning this year, MF Global detected an unauthorized open position in wheat futures, placed by one of its brokers, Evan Brent Dooley.  Within an hour the company crystallized a $140 million dollar loss. How they executed these liquidating trades was not elegant or savvy, which may have contributed to the loss. They were trying to cover as fast as possible, so as not to carry an open speculative position on the books – so any clumsiness is understandable.

One failure at MF Global was not having order entry systems to prevent the buildup of large unauthorized positions, by locking out the broker, or requiring approval by management.  What if the problem was fat fingers or a computer glitch, or even a stuck computer key on a keyboard?!

But just as importantly, in an industry where orders are given by voice, and even hand signal,  knowing WHO you empower in your company to transact those trades is paramount. In such a high risk and high-trust environment, like in a hospital surgical theater or in a nuclear missile silo, banks and brokerages need to have a complete toolkit to mitigate these catastrophic risks.

The solution is a combination of internal watchdog systems that use trading patterns, fuzzy logic and neural networks to instantly detect problems in real-time, along with a program of independent testing and assessment to evaluate whether or not the firm’s current or prospective employees, are potentially the next front-page news rogue trader.

I was an employee at MF Global at the time of this incident, and could chronicle the significant damage this event, and the operational reaction, did to the company’s brokers ability to carry on normal business. I won’t get into it because my interest is not in the blame game. My interest is in testing and assessing people to ensure peak work performance in high-risk and high-trust jobs.

Are we at a market bottom? 4 ways to tell.

At a market top what do you see?

Everyone is an expert; they arrive at their broker with shopping bags full of cash to put into stocks because “the market is going up” and they don’t want to miss out. Or they heard a tip on a company. Or they heard about a new IPO. Forget valuations… “it’s different this time”.

They abandon their regular occupations and interests,  and become full-time traders or investors. Whether it is 1927 or 2007, no difference.

Silly behavior permeates up as well. Trading desks, “hedge” funds, seek out new angles and products that extend the momentum, or offer a quick hit on riches. Some do make out like bandits but the higher you are, the harder the fall. THESE ARE PEOPLE IN HIGH-RISK AND HIGH-TRUST POSITIONS. Some will usually go to jail when the party ends.

The 2008 collapse has been brutal and frightening and costly. Usually bear markets are quick and painful, but this is more. Too many failed banks, brokerages and insurance companies. Not just earnings hits, but failures. Also have you noticed that people who were infallible don’t know what to do? George Bush doesn’t know, Alan Greenspan or Ben Bernanke don’t know, Henry Paulson doesn’t know, Congress doesn’t know. Not exactly a confidence builder.

We are looking at a structural reset, and that takes longer. The capital markets environment needs time to shake out every last ounce of irrational exuberance, over-confidence and amateur participant. But beyond that, time is needed to remove uncertainty and allow planning and confidence in predictable business performance; specifically predictable earnings. Market participants need to reform and rebuild.

Time is needed to look around the rooms at banks or brokerages or insurance companies and know whether the men or women will protect your company or put it at risk.

so, Are we at a market bottom?

I doubt it. Here’s why?

(1) You can try and gauge when the moment is, that investors can buy a share with confidence in future earnings.  Look for new measures of earnings predictability to be talked about. The markets need confidence in earnings projections. – not there yet.

(2) You you can also look at the folks with the shopping bags. They are not the smart money. Until they curse the words “stocks” and mutual funds and are determined to only buy a bank deposit in the future.  Look for online trading companies to shut down – not there yet.

(3) Until the terminology and marketing of equities takes on a new form we won’t be there because nobody believes the “feel good”, “we’re smart”, “trust us”  blather in advertising. Look for personality-based companies and promotions. Would I trust Jim Cramer more than an actor in good wardrobe? – hell yes. Would I trust CEOs of companies that emerge from this mess unscathed? – oh ya.  – not there yet.

(4) Finally banks, brokers and insurance companies, in fact every co. in the financial services business needs to clean house, and describe how they are doing it, and make a policy of it. They need to assess and test every person in a HIGH-RISK AND HIGH-TRUST role, and make sure they are occupationally and psychologically suited to their job.

Opportunity is Knocking!

I was listening to the all-night radio show “Coast to Coast” last night and they were talking about you know what… the terrible economy.

The guest talked about one result of GM/Ford/Chrysler failures, would be a shortage of the cars, bringing about higher prices and no buying incentives. Supply and Demand.

For a person starting a new business this could be a time of opportunity. As stores and offices close up, the supply of goods and services shrinks. If your goods and services are what people want, there will be demand, and you will be surrounded by dropping supply.  Entrenched businesses will be in survival mode, service will likely slip, and they will lose customers.

If your dream is to open a store, or if you need an office… your rent costs will shrunk because of too much supply.  Now, you can probably go month to month as a start, or sign a more advantageous lease from a desperate landlord.

If you need to hire staff or seek out a partner, the best people will be more receptive  and will likely work for less $. This gives you an opportunity you didn’t have a year ago.

Is it a great time for wage earners and job security?… no.  But is this a new trend?… no.

There is a saying in the brokerage business that the best time to start is in a bad market. Brokers stop calling their clients, and clients are ready to switch if you have a sound investment idea. In a rising market everyone is a genius and people don’t switch. A great investment idea now is a safe deposit with federal government FDIC guarantees. Tomorrow it might be a stock that is emerging from the recession with growing revenues and earnings.

I think the same applies to many businesses as these tumultuous times shake up traditional behaviors, and loosen up relationships, so customers will give the feisty upstart a chance!

Today, I am excited about the future of Canada and the United States.

Who gets elected in Nov. if GM goes belly up?

I was wondering what would happen in this election race if GM went bankrupt in the next few months. Would this affect the election? My thinking is that the press would blame management and the board, and it would be an embarrassment for American pride. and YES it would affect the election result.

muscle car
muscle car

Obama might be green and pompous, but he is an outsider. MacCain is probably perceived as more of a Wall St. type, and he inherits Bush’s stink.

This would help Obama a lot in my opinion.

Meanwhile… it is a real possibility.

http://tinyurl.com/59aghl


facebook pages can replace a blog or website for marketers

Its true.

If you are in the game of registering people and collecting their emails, setup a facebook page and direct your traffic to it. No worries, people don’t have to be signed up at facebook to see your page OR TO ENTER THEIR DATA!

I discovered this by accident when I have been unable to get into FB this am. and popped one of my pages.

Then it dawned on me… some folks don’t need a microsite or blog unless they are restricting access pending a registration.

OK so maybe its not for everyone but a useful tool.

One Minute of Democracy at your meetup

In the meetups I host, and “host” is the word I like to use as opposed to run, or operate, there is what I would call “one minute of democracy”.

All the work and preparation to setup the meetup, invite people, pay for it, create content will fall on your shoulders. Don’t expect to share the work – the committee system doesn’t work and that’s not what meetup members want. If you are prepared to be subject-focused and not your product or company focused, the meetup will be a success!

At the end of every meetup, its time for one minute of democracy. Ask group members about how its going? And, when would they like to meet next etc. Get some feedback. That will help you run a better meetup with higher levels of satisfaction. Every member gets to rate the meetup – you let them leave with the feeling that they are getting great value but also participating in the direction of the meetup group. When they get home, an email from meetup is waiting for them in their inbox, asking them to rate the meetup – What’s the last thing they remember?

Wal-Mart’s dirty little secret that 379,000 people know about

The time has come for companies to start investing resources in online image insurance.  Companies can’t protect themselves from having an employee who is rude, or a washroom that is dirty.  Its impossible. But they can step in and act quickly to limit damage.  Or they can wait until negative stuff appears in a newspaper, or on TV or on YouTube.

What companies want to prevent is the short shrift – unfair attacks that are allowed to gain strength, or legitimate complaints that fall on deaf ears – a neglected unhappy customer who starts to influence a lot of others, because they aren’t feeling the love.

Instead of spending money on “buzz” marketing where people fake interest in a product or service, or instead of camouflaging a corporate voice in an online network, how about showing pride and stepping into the fray in a transparent fashion.

Here is a link to a flickr album that has been viewed by 379,000 + people.  It has pictures of a dirty Wal-Mart store. Are all Wal-Marts dirty? – no.  Hmmm Its hard to tell from the comments.

http://tinyurl.com/6mutkr

Next post, I’ll start a series on which Social Networks companies should use, why and how.

Target Marketing using Facebook Pages

Can you use Facebook pages for target marketing?

Facebook pages have been out for a month or two. I have two fan pages; one for Frank Sinatra and another for Stevie Ray Vaughan. Both pages have music that I love. Fans can listen but can’t copy the tunes (which I paid for).

Facebook provides information on who your page fans are. For example you get stats on daily traffic; unique visitors, page views and stats on usage of FB apps in the page. You also get stats on fan sex and age.

So here is what I have learned about my  two fan pages.

Fs

The Frank Sinatra page  has over 500 fans and they are split 45% female 55% male, with 55% of fans between ages 18 to 24! That surprised me! and another 21% between ages 25 and 34.

Only 7% of Sinatra page fans are above age 35! If you assume that Frank Sinatra has timeless popularity, I would guess this reflects the age distribution of Facebook.

Srv_2

The Stevie Ray Vaughan page has been up a week and has 87 fans.   This page skews heavily to male with 93% male and 7 % female fans. The age distribution is a little older with 17% above 35 years of age, and 66% between 18 and 35 (vs. 76%  for the Frank Sinatra fan page)

By looking at the networks of the fans you can also get a geographic metric – for example, my Frank Sinatra page has a lot of  fans from Turkey. (this you have to do  on your own – not a facebook stat)

Here is the point. If you want to drive traffic to your facebook page, and from there have a "call to action" on the web etc. – you will know about your present Facebook page fan base, and you can use Facebook advertising to target your advertising.

Targeting Web Content with Local Languages

Over 70% of web traffic is logged to countries with just 7 languages

English 35.1 %
Japanese 8.9 %
German 6.7 %
Chinese 6.1 %
French 5.3 %
Italian 3.8 %
Spanish 4.2 %

Consider the diminishing returns and poor ROI unless your company has significant operations in a local language.

http://www.commonsenseadvisory.com/members/res_cgi.php/0709_countries_and_languages.php

Dude… you’re getting better service from DELL

Last night, I listened to the Dell folks at the local Tuesday event, describing how they jumped into emergency blog action for damage control when the SONY battery in their notebooks blew up in summer 2006, and bloggers posted nasty on them, for that, and broad service issues.

Its a constructive social networking case study of a big company, being responsive in dealing with squeaky wheels and bad press. The Dell website traffic numbers after the Aug. 2006 event, show that the web is the critical service information channel.

IMO when someone has a bully pulpit, in any media, and is unfair and unbalanced, lets first give the consumer some credit for their intelligence and fairness, present the facts, ask for forgiveness, and get to the heart of solving problems. Thats what Dell did with bundles of transparency and quick action.

Dude… you got some good service from DELL!

Other companies should follow suit and not wait for disasters or lousy service to erode their business.

BTW…Ask me about how in my mind, Apple ripped me off in the 1990s for $13,000. in royalty profits from my CD-ROM "Search for Ancient Wisdom"  that was in the Apple CD-ROM collection, by using a middleman publisher (Double Impact Multimedia) that went bankrupt just when the checks were supposed to be mailed. Apple did nothing for the designers, developers and creatives for ours and many other titles.  Today, I would blog that injustice so nasty 24/7 – we would see their response and how they fix the problem.

GEN Y – polite, hopeful and a good work ethic — BUT…

Reaching GEN Y on Both Sides of the Cash Register

Maybe we baby boomers did something right after all? Our kids (GEN Y born 1978 to 2000) are "polite, hopeful and have a good work ethic". And the shocker is… they are similar in many ways to our parents… the "silent generation" — but when it comes to marketing, GEN Y are unique, so careful work is needed on both sides of the cash register to keep the store traffic humming and the register ringing.

Valuable insight from the Mays School of Business’ Center for Retailing Studies. on GEN Y.

Mayslogo

The Wise Marketer – previews Datamonitor Report

Retailers to target in-store adverts by gender and age?

Many retailers around the
world are hoping to win back lost market share by making their
customers’ shopping experiences a little more meaningful – and even
theatrical – with emphasis placed on the sensuous elements of an
in-store shopping trip, according to a report from Datamonitor.

 

As the growth in multichannel and discount retailing grows,
retailers are turning to technology to refine the in-store experience,
and retain market share. But these technologies bring with them a
variety of challenges for vendors and retailers alike, in terms of
integration and standardisation, and also in terms of achieving the
maximum ROI. fabrams This article is copyright 2007 TheWiseMarketer.com).

The next stage in customer retention
The report, entitled ‘Shop X: Where’s the store heading?’
suggests that the next step in the battle to retain customers is to
streamline the buying experience, bringing it more in line with
internet shopping in terms of ease and speed of transaction.

Datamonitor believes that new technology will shortly enable digital
signage screens (suitably equipped with image capturing hardware and
image processing software) to guess the sex and approximate age range
of customers looking at the screen, as well as to differentiate between
individuals and groups. In this next stage of development, screens may
also be able to log when people point at a particular product on a
shelf and then display more appropriate adverts and offers on the
nearest screens.

Proximity sensing systems
As well as incorporating increasingly sophisticated display functions,
proximity sensors can already enable these systems to determine when
someone is nearby. When the system receives notification that a shopper
is within a certain distance range, the screen’s sound level can
increase accordingly, and then decrease again when they leave the area.
To help reduce noise pollution in the store environment, these sounds
can be even made relatively directional, targeting only the area where
shoppers are actually standing.

Tests carried out to-date on in-store digital signage systems have
showed them to be an effective method of advertising, leading to
increased spending and elevated brand awareness. And although the cost
of installing and maintaining a digital signage system is significant,
the authors of the report believe that the benefits of deployment are
likely to make it worth investing in, for larger retailers at least.

Technology reduces ‘ad fatigue’
Given the commonly quoted statistic that the average consumer is
targeted with approximately 3,000 messages per day, retailers are
keenly seeking to differentiate products through any medium more
engaging than static signposting and traditional television screens.
Digital signage, the report concludes, offers retailers a good means of
doing exactly that.

The report also found that near field communication (NFC), in itself
an off-shoot of radio frequency identification (RFID) technology, can
also help remove the need for physical touch and contact. In retail,
NFC technology is already being used for contactless payments such as
Visa PayWave and MasterCard PayPass, among others. Consumers and
merchants both benefit from this technology because transaction times
are faster, and research has shown that in some circumstances consumers
also tend to spend more when paying contactlessly.

The rise of the NFC mobile phone
Of course the inevitable growth of NFC technology in consumer markets
means that the mobile phone is set to become an important tool for
retailers, due mainly to its capability as a fast and relatively secure
payment device – particularly when the handset is NFC-enabled at the
factory.

But retailers have another opportunity that arises as a result of
NFC’s growing popularity among consumers. NFC or Bluetooth enabled
mobile phones can also become a means of direct marketing to consumers
in-store. If consumers are encouraged to use their mobile devices for
NFC payments, the report suggests, retailers will then have an
opportunity to establish more of a personal relationship if they use a
consumer’s mobile handset to deliver well-focused and relevant adverts
and promotions. Better still, this can be achieved in real time just
before the point of purchase decision – while the customer is still
standing in the store.

Point-of-sale battleground
According to the report, the point of sale (POS) is also an important
battleground for retailers because it represents the last chance in a
shopping visit to increase sales, advertise to a captive audience, and
reinforce brand values.

Within the POS industry, self-check out is one of the technologies
currently garnering the most interest. The technology is popular due to
its ability to cut checkout times, with a single attendant being
capable of overseeing up to six terminals. It also appears to enjoy
favour with consumers so far, with a study in Woolworths’ Big W stores
in France last year reporting 25% of customers choosing the self
service option. Other grocery stores that have conducted similar tests
have reporting anything between 20% and 50% of their daily transactions
being processed via self service check-outs.

Marketing with Podcasts – ClickZ interview

Interview with Greg Cangialosi author of "Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast" 

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…there are several key metrics in podcasting. First, there’s your
overall audience, download requests per episode, download completes per
episode, unique download requests per episode, and unique download
completes per episode. We also are looking at consumption metrics,
which can be broken out into partial plays and complete plays. 

Then
there are what we call the engagement metrics, which occur beyond the
media consumption. Your RSS subscribers, your Web site/podcast site
visits as a percentage of downloads. Any blog, forum, or page activity
as a percentage of downloads (that shows the relative appeal of the
podcast). Then there are more standard Web metrics, like Web site page
views and time spent on the site and the overall impact of your
podcast. This includes ad awareness, call-to-action responses, sales,
lead generation, referrals, etcetera.

Attention Tri-State Pathmark Shoppers!

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Pathmark, HSBC to Introduce Loyalty Rewards Payment Card Program


The first program of
its kind
for a major U.S. supermarket chain, the Pathmark Advantage
Payment Card links a customer’s Advantage Club card to his or her
existing bank checking account, giving customers an easy way to earn
rewards and pay for purchases
with PIN debit on one Pathmark-branded
card.

As well as making
in-store payments and receiving rewards, Pathmark customers will be
able to use the new card at over 200,000 U.S. retail locations that
participate in the Tempo Payment Network.

P.R.I.S.M.

… A new approach to in-store research that gives the retail industry a
common language to measure in-store consumer reach. Members of the
consortium include 3M, Coca-Cola, Kellogg’s, Miller Brewing, Procter
& Gamble and The Walt Disney Company, with support from retailers,
including Albertsons, Kroger, Walgreens and Wal-Mart.


The new service
, which will be developed through a new unit of VNU
known as Nielsen In-Store, will measure consumer exposure to a
fast-growing and powerful array of in-store marketing vehicles,
including television and radio, shelf talkers, digital signage, and
other point-of-purchase displays. Collectively, these in-store
marketing approaches stand as the sixth largest advertising vehicle in
the U.S., at $18.6 billion in spending in 2005.

Nielsen In-Store is part of NielsenConnect, a recently established
division of VNU that will integrate the company’s vast store of
consumer and media intelligence from dozens of business units to
provide clients with the clear, actionable information and
forward-looking insights they need to run their businesses.

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