UA-8696930-1

Navigate / search

377 New local job ALERTs in the last 30 Days
Total Number of Companies Covered 4012
15 New local job ALERTs in the past day

zenPeak job ALERTs mobile apps

app store download
google play store download

Lots of Career Paths in Mobile

Is 2012 the end of the world or just the advent of total dominance of mobile devices in our daily activities?

The revolution is underway but I’m not sure it will fully hit in 2012, maybe a bit later, but for career opportunities, the timing is now!

There is a school of thinking that we tend to overestimate short-term impacts of change, meaning 1 year, and underestimate long-term impacts meaning 10 years plus. If this is the case, after 10 years of broadband mobile at mainstream consumer pricing… your life will change big time. The Internet took 10 years from the mid-90s to shakeout weak businesses and weak business models, as broadband internet access became affordable and deliverable. It takes time, and this is a complex landscape.

According to Silicon.com While until recently the mobile apps market had been dominated by the mobile operator, now there is greater competition between handset companies, operators and application developers who are all wrestling for control of the users’ mobile experience – and their cash. As a result, there’s now fierce competition for domination of the mobile apps space.

Revealed: The apps you’ll have on your phone in 2012

texting_thumb

1. Money transfer
2. Location-based services
3. Mobile search
4. Mobile browsing
5. Mobile health monitoring
6. Mobile payment
7. Near field communication services
8. Mobile advertising
9. Mobile instant messaging
10. Mobile music

Of particular interest to me, is the convergence of location-based technologies and solutions with all delivery channels inc. mobile. I look forward to some innovative uses of interaction that enhances consumer experiences as we are driving or moving about. Also the issues of privacy and security will continue to challenge the raw potential of location-based mass customization in marketing, content delivery, commerce and communications.

Pour yourself a hot toddy and reflect on…. “What I Can Do For You!” in this new mobile-centric world. Could this be a career path for you?

Growth Industry for the next 5 years… Search Engine Marketing

If you are looking for a great career path this is one of the best!

Coming out of this economic collapse, many Internet business processes and business models for small and mid-size business will take shape and REPLACE past efforts – In other words, bye-bye printed Yellow Pages AND bye-bye online Yellow Page type portals.

Proximity marketing (geo-marketing, location-based marketing) is going to be big as new applications using GPS or cellular location technologies empower mobile devices and PCs. This means that an SME operator, even with just one location, can spend her money reaching, engaging and transacting with her target market, without buying a yellow pages ad.

search budgets

It’s basic stuff, and it will drive the need for more talented people who can create and execute Search Marketing campaigns.

If you are looking for a great career path this is one of the best!

Wal-Mart’s dirty little secret that 379,000 people know about

The time has come for companies to start investing resources in online image insurance.  Companies can’t protect themselves from having an employee who is rude, or a washroom that is dirty.  Its impossible. But they can step in and act quickly to limit damage.  Or they can wait until negative stuff appears in a newspaper, or on TV or on YouTube.

What companies want to prevent is the short shrift – unfair attacks that are allowed to gain strength, or legitimate complaints that fall on deaf ears – a neglected unhappy customer who starts to influence a lot of others, because they aren’t feeling the love.

Instead of spending money on “buzz” marketing where people fake interest in a product or service, or instead of camouflaging a corporate voice in an online network, how about showing pride and stepping into the fray in a transparent fashion.

Here is a link to a flickr album that has been viewed by 379,000 + people.  It has pictures of a dirty Wal-Mart store. Are all Wal-Marts dirty? – no.  Hmmm Its hard to tell from the comments.

http://tinyurl.com/6mutkr

Next post, I’ll start a series on which Social Networks companies should use, why and how.